Brief:
This project was the result of working from the PIDA (Packaging Impact Design Award) brief of 2021, which had the theme 'Awaken the senses'. Create a sustainable, innovative and functional concept for a packaging in luxurious drinks or premium food and confectionery. The target group is a modern, urban consumer with high expectations for packaging and who is active on social media. The packaging should be unique and differ from the conventional solutions on the market today. Use a fictional brand and create a unique solution that speaks to all of our senses. Be bold, be playful!
Softwares used:
Adobe Illustrator
Adobe Photoshop Adobe Premier Pro
Procreate
Adobe Illustrator
Adobe Photoshop Adobe Premier Pro
Procreate
Team:
Emmy Dahlberg
Lina Svärd
Wilma blomberg
Emmy Dahlberg
Lina Svärd
Wilma blomberg
About Flores & co.
In order to make the packaging as sustainable as posible we focused on giving it an afterlife. Therefore, we chose to use the Billerud Korsnäs Artisan compostable cardboard (350 g) in both the lid and the box. This means that the empty package could be planted in to the soil. Every package includes a bag of flower seeds to further inspire the customers to continue using the package even after they've had all the tea. We wanted the visual identity of the company to give a sense of luxury and to differ from other tea brands. The hand-drawn illustrations and handwritten font we want to give a personal touch and elevate the craftsmanship of the tea. The packaging is hexagon-shaped and the inside is divided into six flavours. This gives the apperance of a flower when opened.
Awaken the senses
The theme 'Awaken the senses' was very important to us whilest working on this porject. Creating an interesting and appealing packaging to include the sense of sight was an important starting point for us. The logotype and some of the text was varnished to give a glossy look and, most imortantly, a 3-D texture. This was to include the sense of touch. When opening the package the customer will be met with a delisious scent of flowers and fruit to appeal to the sense of smell. Later when tasting the teas will the customers sense of taste be pleased. We had a harder time to include the sense of hearing in a tea-package. In order to include this sense we chose to create six different playlists, one for every flavour, that the customer can get to by scanning a QR-code on the back of the packaging. This creates a very relaxing aura and moment for the tea-drinker.
